7/30/2023 0 Comments Who owns undercover clothing![]() In an investigative report on racial discrimination at adidas by the New York Times, an anonymous source said that West gets 5 percent in royalties. Forbes reported that West earns up 15 percent in royalties from letting adidas use his trademark. Although the specific details of the Yeezy-adidas deal have never surfaced, articles published this year have given us a general idea about how much Kanye West makes off licensing the Yeezy trademarks to adidas. Kanye West owns the trademarks to Yeezy under his intellectual property holding company Mascotte Holdings, Inc. Here, we've identified who owns your favorite clothing brands including Supreme, Off-White, Fear of God, Rhude, KITH, and more. A great example of that is Chinatown Market, which is independently owned by Mike Cherman, who learned about the pitfalls that come with letting an investor in on your business when he was fired from his own brand, ICNY. ![]() Understanding ownership can also help young designers make the right business moves when launching their own brands. Virgil Abloh doesn't own the company-it was acquired by Farfetch from the New Guards Group earlier this year-but he owns Off-White's trademark, which means he's able to license out its intellectual property to a larger holding company or manufacturer for a certain amount of time. A brand's logo or trademark is its most valuable asset, yet, the face of a brand, or its designer, isn't alway the owner. My character and personality is such that the things I want to do, or the way I choose of showing my designs constantly changes, so I may return one day in the future….you never know.As consumers, knowing where your money goes when you purchase a T-shirt or hoodie is vital information. J.T.: The main reason why I am not present is because I do not feel that announcing new designs, or a new collection, by way of runway shows is the approach that matches my creativity. Do you think you will return to the runway anytime soon? Why or why not? WWD: You have taken a few seasons off from the Paris show calendar. The UU line will launch at the time of the new Uniqlo Ginza store opening, so even though I cannot comment yet on its sales success, I am aware that the reaction to the announcement has been positive worldwide. J.T.: I hope people who do not know Undercover will get to know me better and to learn more about my vision and creativity through this new line. WWD: How significant is this collaboration to the strategic development of your brand? Do you think it will help you broaden your customer base? I think the overall concept and the design of this piece is very “Undercover-like.” I designed this item to be worn by a father and son, as a pair. J.T.: I really like the biker’s jacket made from a fabric that resembles leather. WWD: What are a few of your favorite pieces from this collection? ![]() It was challenging to work within such limitations as costs, but at the same time, making the cost cheaper and offering clothes at a lower retail price was one of the main purposes of our collaborative project. J.T.: Cost always poses a variety of limitations. ![]() WWD: What was it like working with the team at Uniqlo? How was this similar to or different from other collaborations you have done, such as with Nike? In the past we at Undercover had not been able to offer children’s clothing at affordable prices, and I believe that children’s clothing must be affordable, so I was happy to have been approached by Uniqlo about such a possible collaboration. And that area was the theme of “family.” I thought that if it’s this theme, and if it would have a focus and direction on affordable pricing, then I could achieve it. We mutually thought it would be interesting to work together, and we were able to find an area that we were both interested to collaborate on. Jun Takahashi: Uniqlo contacted me regarding a possible collaboration around two years ago. WWD: Why did you decide to collaborate with Uniqlo on this new clothing line? Takahashi spoke to WWD ahead of the line’s launch.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |